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Outside the USA, see our international sales information. University of Chicago Press: E. About Contact News Giving to the Press. From Voice to Influence Danielle Allen. The Democratic Surround Fred Turner.

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Seeing Green Finis Dunaway. How We Think N.

Katherine Hayles. Terence E. We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health.

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But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. McDonnell explains why these attempts at mass persuasion often fail so badly. Using AIDS media campaigns in Accra, Ghana, as its central case study, the book walks readers through best-practice, evidence-based media campaigns that fall totally flat.

Female condoms are turned into bracelets, AIDS posters become home decorations, red ribbons fade into pink under the sun—to name a few failures.

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These damaging cultural misfires are not random. Rather, McDonnell makes the case that these disruptions are patterned, widespread, and inevitable—indicative of a broader process of cultural entropy. Table of Contents. Highly recommended.

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The verbatim quotes, many pictures and posters, vignettes, and personal experiences make Best Laid Plans a well-written book. It is appropriate for graduate students in public health, sociology, psychology, communication, and media studies. Kevin, Allen, and John are three recent college graduates who are still struggling to find work. When Kevin finds out that he and his family are about to be evicted, he and his friends attempt to raise the money to save them from this fate. When they find out that Tommy, an old classmate has won the Lotto, they decide to make a last ditch effort and kidnap him for a share of his winnings.

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Why The Best Laid Plans Fail, And How To Beat Those Odds

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Terry Fallis, Novelist

When Kevin finds out that he and his family are about to be evicted, he and his friends Director: Michael LiCastri. Writer: Michael LiCastri. Nya filmer som jag ska se. Movies to Get. Use the HTML below. You must be a registered user to use the IMDb rating plugin. Photos Add Image Add an image Do you have any images for this title? Learn more More Like This.

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